Bachelor of Arts in International Marketing Management
Lugano, İsviçre
SÜRE
4 Years
DILLER
Ingilizce
HIZ
Tam zamanlı
SON BAŞVURU TARIHI
15 Jun 2025
EN ERKEN BAŞLAMA TARIHI
19 Aug 2025
ÖĞRENIM ÜCRETLERI
CHF 52.750 / per year *
ÇALIŞMA FORMATI
Kampüste
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
kabul
Galeri
Müfredat
MBA, MSc ve MA programları gibi lisansüstü okul fırsatlarına ek olarak, Uluslararası Pazarlama Yönetimi mezunları için olası kariyer yolları, tüm şirketlerde çok çeşitli roller (marka yöneticisi, dijital pazarlama yöneticisi, araştırma yöneticisi, reklam ve iletişim yöneticisi) içerir. endüstriler.
Foundation Courses (15 Credits)
- BUS 115 Finansal Muhasebe
- BUS 135 İşletme Sistemlerine Giriş
- BUS 136 Küresel Bağlamda Pazarlama
- MAT 201 İstatistiğe Giriş
- POL 112 Piyasalar, Politika ve Yönetim
Pazarlama Gereksinimleri (18 Kredi)
- BUS 256 Pazarlama Araştırma Yöntemleri
- BUS 274 Marka Yönetimi
- BUS 285 Bütünleşik Pazarlama İletişimi
- BUS 342 Yeşil Pazarlama ve KSS
- BUS 383 Dijital Pazarlama ve Web Analitiği
- BUS 385 Uluslararası Pazarlamada Tüketici Davranışları
Yönetim Gereksinimleri (15 Kredi)
- BUS 226 Yönetim Finansmanı
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Stratejik Yönetim Teorisi
- BUS 397 Veri Madenciliği (İş Zekası)
- BUS 410 Örgütsel Davranış ve Liderlik
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Karar Vermede Davranış Bilimi
- BUS 145T Sınırsız Yönetim: Küresel Dünyada Uluslararası Firmalar
- BUS 236T Filmler için Pazarlama
- BUS 243 Kişisel Finans
- BUS 3XX Herhangi bir 300 seviyeli İşletme kursu
- BUS 4XX Herhangi bir 400 seviyeli İşletme kursu
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Sosyal Psikoloji
- SOC 100 Introduction to Sociology
Program Öğrenim Ücreti
Burslar ve fon sağlama
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship