Online MBA in Luxury Marketing

PROGRAM

LUXURY MARKETING AND MANAGEMENT

Communication, Globalization and luxury brands, Financial management, Budget, Human Ressources Management, Luxury codes & luxury marketing, Fashion history

LUXURY MARKETING TECHNIQUES

Digital marketing and social media in luxury, CRM in the luxury industry, Merchandising strategies in the luxury industry, International luxury distribution, Sourcing, purchasing strategies and quality management, Market survey, panels and customer behavior

MANAGING SPECIFIC LUXURY SECTORS

Managing a cosmetic brand, Managing a jewelry and watches brand, Managing a fashion brand, Managing a wine & gastronomy brand/hospitality brand, Technical seminars: leather and textile, jewelry, perfumes and cosmetics, watches, spirits

STUDY TRIPS IN LONDON AND MILANO

Visual merchandising tours, Masterclass with local luxury key players, Local luxury codes